WWF and IKEA are working together to safeguard and manage precious natural resources and transform business for the benefit of people and planet. Through engagement, innovation and advocacy, the partnership is driving the development of more sustainable cotton and timber markets. 

For more than a decade we have worked to improve forest management and fight illegal logging, as well as reduce water and pesticide use and improve livelihoods in cotton farming. And today we are collaborating with other companies and networks to shape progressive regulations and stimulate sector-wide innovation.

Our combined expertise and market power give us the ability to influence entire markets and inspire sustainable business practices, delivering conservation and resource stewardship that would not otherwise be possible.
Find out more in the partnership factsheet




Learn more about how WWF works with business






Cotton Project Report

- Harvest data 2015 


Cotton is a renewable resource  with great qualities, but also associated with major environmental and social challenges.


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Forest programme

- A partnership for change


The world’s forests are vital for a living planet. That’s why we work together to promote responsible forest management, good governance, and transparency in trade. We want to make a contribution to ensure that forests are safeguarded for present and future needs. Together we can make a difference.


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Small efforts made by many people can achieve great things in our world.  Like introducing simple climate-smart solutions at home. It’s easy and  takes little extra effort.


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Sustainable Life at Home

IKEA - WWF Project Brief


There are billions of people who want to live more sustainably and consume in a  more sustainable way. Many want to contribute to a better future but may find it hard to know how to live with as little impact on the environment as possible.

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Close the Loops

IKEA - WWF Project Brief


Humanity’s current demand for  resources exceeds the Earth’s  capacity to provide them, according  to WWF’s Living Planet Report.


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Sustainable Customer Transportation

An Opportunities Guide for Retailers and Shopping Centers


As communities look for viable ways to build environmental, social, and economic sustainability, alternative, lower-impact transportation systems are part of the solution.  


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News 2016:


IKEA scores high in international cotton ranking report

The majority of international companies using most cotton globally are failing to deliver on cotton sustainability according to new independent research published today by Pesticide Action Network (PAN) UK, Solidaridad and WWF. 

Read the report



New partnership project - responsible rubber


New partnership project - responsible rubber plantations for smallholders in Thailand 

WWF and IKEA is starting a new project in Thailand to identify opportunities for smallholders to manage responsible rubber plantations and harvest wood from rubber trees. Once successful approaches are are established, the partnership will support stronger legislation and improved certification criteria that help smallholders.



Better cotton compared to conventional cotton


Comparing Better, organic and conventional cotton

In a new project, WWF and IKEA will analyse and compare environmental impacts from different ways of producing cotton. The project will examine impacts on soil, water and cotton farm surroundings, as well as considering the socio-economic impact in the Madhya Pradesh, Maharashtra, Gujarat and Punjab areas in India.



Pilot projects for major environmental gains


Pilot projects for major environmental gains

WWF and IKEA is running a pilot project in India with the aim of delivering more environmental benefits from joint cotton projects. A total of 6,000 project farmers will be trained by a specialist team in  "Better Management Practices" in line with the Better Cotton Initiative's criteria. This will include training for drip irrigation system installation in cotton fields for more efficient water use, and the project will be implemented in nine of the largest cotton-growing districts in the state of Gujarat.



Water and carbon footprint is measured in the Better Cotton Initiative Project


Water and carbon footprint is measured in the Better Cotton Initiative Project

WWF and IKEA are using the tool "Cool farm tool", developed by among others, the University of Aberdeen, to measure carbon and water footprints from selected cotton projects in India. The aim is to compare conventionally grown cotton with "Better Cotton" and to highlight the potential to reduce the footprint of cotton production systems. The study will be conducted in Punjab, Maharashtra and Gujarat.