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News from Global Partnership Projects               Newsletter June 2012

Foto: Mauri Rautkari / WWF-Canon

 COTTON: 

WWF Pakistan in new project for more sustainable cotton ginning
WWF Pakistan has partnered with an EU-programme to support the Better Cotton system by introducing more sustainable production practices at the ginners, the first step in the process to refine raw cotton into textiles.

An agreement for a four-year project titled Sustainable cotton production in Pakistan’s cotton ginning SMEs (SPRING) was signed in January with the European Union Switch-Asia Programme. The project aims to involve at least 500 small and medium sized cotton ginners in Pakistan.

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 COTTON:

WWF Pakistan supports Better Cotton "Decent Work" criteria
One important aspect of the Better Cotton Initiative's (BCI) criteria for Better Cotton is that farmers must promote "Decent Work", and work with continuous improvements. This is why WWF Pakistan supports various initiatives to help farmers improve health and safety, ensure that there is no child labour, forced labour or discrimination and secure workers’ right to freedom of association.

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 COTTON:

Great results from cotton projects in India’s Maharashtra
Improvements have been rapid since the IKEA supported WWF cotton projects in the Aurangabad and Jalna districts in the Indian state of Maharashtra started in 2009. Last year, the Better Cotton Initiative (BCI) licenced almost 16,000 metric tonnes of raw cotton from the project areas as compliant with Better Cotton criteria.

"Ginners’ uptake ratio at 99 percent shows the efficiency and the involvement of the supply chain in the project, proving that there is in fact no ‘leakage’ in the flow of Better Cotton from farmers to ginners," says Guido Verijke, IKEA business leader Bed & Bath Textiles as well as member of the BCI Council.

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 CLIMATE:

Smart choices give quick wins for the Ecoration families Swedish households can reduce their "left-over" combustible waste volumes by up to 70 percent by becoming better at recycling and minimising household food waste with the help of smart and simple home furnishing solutions. This conclusion is based on early results from the test families taking part in the joint climate project Sustainable life at home.

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 CLIMATE:

Fact sheets help IKEA suppliers access energy incentives
The Climate Positive Opportunities for Suppliers project has developed fact sheets for IKEA suppliers in the Czech Republic, Poland, and 4 provinces and 3 cities in China to help them access government incentives to implement renewable energy and energy efficiency projects. The fact sheets provide overviews of available incentives, criteria for potential projects, advice on how to apply, and information about where to get more information.

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Mark Edwards / WWF-Canon

 FOREST:

Third chapter of the Living Forest Report released
WWF's Living Forests Report has introduced four future scenarios to explore the feasibility and implications of stopping runaway deforestation and degradation of the world’s remaining natural forest, and sustaining this until 2050. The third chapter was recently released, looking specifically at consequences for the climate and future carbon emissions of the various scenarios.

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Stuart Chapman / WWF-Canon

 FOREST: 

New manual to help customs reveal illegal wood at Russia’s borders
WWF believes that tougher customs control is important to combat illegal timber trade. This is why WWF Russia has contributed to the development of a manual to help customs fight illegal export of timber and wood products. The manual Customs control and classification of wood items was developed in cooperation with the Russian Customs Academy, the European Commission and the ENPI FLEG programme.

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 FOREST:

WWF China inspires publishing business to support FSC certification
WWF China works actively to promote Forest Stewardship Council (FSC) certification, and has come up with a creative way to introduce the concept to the country’s publishers and printers. As one of the first FSC certified publications in China, an album of children drawings was published in March as an attempt to build the conjunction between well-managed forests and books.

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 FOREST:

Common principles to increase understanding of legal requirements
Significant opportunities for improvements in energy efficiency have been identified through the "Climate Positive Opportunities for Suppliers" project, and an "Innovation Platform" has been piloted to help IKEA suppliers speed up the adoption of new, sustainable energy technologies. This pilot involved a number of innovative climate entrepreneurs from around the world, specialised in developing low carbon technologies, with a particular focus on textile and plastic production.

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News from the National Partnerships

Thanks for doing a great job!

Everyone working with the WWF and IKEA national partnerships deserve lots of praise for good efforts! Not least for all the work with awareness campaigns, which is of great importance to inspire changed behaviour among the many people.

We see proof of the value of incentives in a letter WWF received from a Swedish school teacher just recently. She says that her third-graders at Sandaredsskolan in the city of Borås have collected tea light holders for recycling since they were first-graders. And although the Great tea light hunt competition no longer runs in Sweden, the children are still collecting tea light holders to ensure that the aluminium is recycled. Over the last year, the group has collected 41,621 holders!

"The children’s engagement in the environment has spread to other students and teachers in our school, as well as to their families. They will never again toss a tea light holder in the garbage," teacher Christina Bjurhall wrote in the letter.

Keep up the good work, everyone!

Global and National Campaigns

Thailand

Support for a more sustainable everyday life in Thailand
WWF Thailand, the external IKEA franchise store in Bangkok, and the Thai government have joined forces to initiate long-term efforts towards a more sustainable everyday life in the city. This five-year commitment follows emergency relief efforts in the wake of the 2011 flooding and helps translate the ideas behind the global Earth Hour campaign into actions.

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Italy

Tasty Italian campaign to promote sustainable food production
IKEA and WWF Italy launched a campaign to promote sustainable food production on World Earth Day, April 22. Customers visiting IKEA restaurants on weekends can purchase pasta dishes made from Terre dell'Oasi (Lands of the Oasis) products to support WWF's work in several agricultural regions in Italy. At the launch, WWF also had information points set up in all IKEA stores in Italy to educate customers on sustainable food.

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Netherlands

Earth Hour shopping in the dark at IKEA Netherlands
IKEA Netherlands celebrated Earth Hour 2012 by dimming the lights in or around all stores. In the Amsterdam store, WWF volunteers guided customers around the store with flash lights before helping them find back to their cars after shopping.

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Greece

Joint awareness campaign in Greece during Earth Hour
The Greek WWF communication team created a series of posters with different environmental messages for the external IKEA franchise stores in Greece to mark Earth Hour 2012. The messages stressed the fact that protecting the environment must not be seen as an expendable luxury even if the country is in the middle of an economic crisis.

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Norway

Norway’s tea light competition a great success
The "Great tea light hunt" in Norway ended on Earth Hour day, March 31. Over a period of six months, nearly 26,600 students in grade 1-4 collected almost 13.5 million empty tea light holders - enough aluminium to make nearly 2,000 bicycles!

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"I will if you will" - challenge to celebrate Earth Hour
For the fourth year in a row, IKEA was WWF's main Earth Hour partner in Norway. To add to the more public celebrations, IKEA country manager Carl Janzen challenged WWF Norway’s CEO Nina Jensen: They will swap jobs for a day on June 29!

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Bed linen campaign to support cotton projects in India and Pakistan
IKEA Norway has run a campaign to support WWF cotton projects in India and Pakistan. For every bed linen set sold between April 13 and May 26, IKEA donated 10 NOK (1.30 euro) to WWF.



The WWF IKEA Conservation Partnership

You can read more about the WWF IKEA Conservation Partnership on www.panda.org/ikea

Contact Us

This is a joint newsletter from WWF and IKEA. Do you have comments
on the newsletter or want to get in touch with us? Please e-mail elisabeth.brisum@wwf.se

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