Joint awareness campaign in Greece during Earth Hour
The Greek WWF communication team created a series of posters with different environmental messages for the external IKEA franchise stores in Greece to mark Earth Hour 2012. The messages stressed the fact that protecting the environment must not be seen as an expendable luxury even if the country is in the middle of an economic crisis.
During Earth Hour week, the IKEA stores in Athens and Thessaloniki dedicated space for the sale of WWF products, and WWF representatives where there to present the organisation and offer memberships to IKEA customers.
WWF and the Thessaloniki store also plan to run a two-day campaign to celebrate the UN World Environment Day on June 5. There will be special offers on energy saving bulbs, a bicycle “pedal power” event, and WWF representatives will be engaging with IKEA customers.