"I Will If You Will” – challenge to celebrate Earth Hour
For the fourth year in a row, IKEA was WWF’s main Earth Hour partner in Norway. To add to the more public celebrations, IKEA country manager Carl Janzen challenged WWF Norway’s CEO Nina Jensen: They will swap jobs for a day on June 29!
“I’m looking forward to be IKEA country manager for a day! Perhaps I will sneak into their strategy document and add: ‘In the future IKEA will only buy Aquaculture Stewardship Council (ASC) certified salmon’. Hopefully it’s already there to read,” says Nina Jensen.
Carl Janzen is looking forward to the challenge, too:
”I look forward with both horror and delight to coming back to IKEA when Nina Jensen has been country manager for a day. It will be particularly interesting to see if she can bring new perspectives on sustainability in our operations. I hope this will be fun, instructive and useful for both WWF and IKEA.”