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Transforming Business for People and Planet


WWF and IKEA are working together to safeguard and manage natural resources and transform business for the benefit of people and planet. Through engagement and projects within forests, cotton, freshwater and climate, the partnership is working to protect and enhance biodiversity by supporting a transition towards more ecologically sustainable business practices.

Since 2002, WWF and IKEA have worked together to protect and improve management of forests and fight illegal logging, as well as reduce water and pesticide use and improve livelihoods in cotton farming. The partnership is also working with freshwater projects in finding shared solutions within water use for a more sustainable textile industry as well as accelerating climate action for businesses. Together we are collaborating with other companies and networks to shape progressive regulations and stimulate sector-wide innovation.

The combined expertise of our two organizations gives us the ability to influence entire markets and inspire sustainable business practices, delivering conservation and resource stewardship that would not otherwise be possible.

   Discover more stories and facts on our new partnership website     

How WWF works with business



Vy över regnskog i Sumatra


By managing and protecting forests, tackling threats such as forest degradation, supporting laws that combat illegal trade in timber our aim is to ensure forests and the people that depend on them, have a healthy future.

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Bomull i händer, norra Argentina


In 2005, WWF and IKEA set out to transform cotton production and secure a sustainable future for the industry by helping farmers earn a better living and improving working conditions, as well as reducing impacts from pesticide use and saving precious water resources.

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Solar panel for climate impact reduction


Business and industry must be at the heart of the global efforts to tackle climate change. WWF and IKEA are working together on reducing carbon emissions within IKEA operations and to be a leading voice and advocate for climate action.


Hand scooping water with a glass


The WWF and IKEA partnership is working to increase water awareness and eliminate water pollution. Together we are promoting Water Stewardship and collective action to find shared solutions for better water management and a more sustainable textile industry.

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Press releases and news

Make it Mandatory: IKEA amongst leading businesses calling for nature impact disclosures to be mandatory by 2030

Joint op-ed in Business Green: A strong Global Biodiversity Framework and the right policies can build a nature-positive economy

STORIES FROM THE FIELD: Indigenous Women from the Oaxacan Copalita Watershed in Mexico are Driving Social Entrepreneurship and Nature Conservation

WWF urges companies to ban wood sourcing from salvage logging in Russia

Renewed IKEA and WWF partnership to accelerate action to enhance biodiversity
Acacia plantation, Vietnam

Contact us

Senior Manager, Global Corporate Partnership
Fiona Rotberg, fiona.rotberg@wwf.se

Communications Manager, Global Corporate Partnership
Cecilia Gustavsson, cecilia.gustavsson@wwf.se

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