Världsnaturfonden WWF was founded in 1971 with the purpose of contributing financially to the international operations of WWF as well as setting aside funds for Swedish research, education and practical nature conservation work. The majority of WWF Sweden's current conservation work is managed internally by the organization. The primary focus for this work is to preserve biodiversity and to ensure the sustainable use of natural resources, both within Sweden and globally.
Today, the priorities of the conservation work in Sweden are: Biodiversity and aquatic environment, Biodiversity and sustainable landscapes as well as Ecological footprint.
The Foundation has a Council of approximately 50 people where His Majesty the King of Sweden Carl XVI Gustaf is the president. Half of the members of the Council are representatives from Swedish organisations, institutions and authorities. The other members are selected based on their personal merits. The Councils role is to recommend the overall direction for the Foundations activities as well as appointing members to the Foundations Board. The Board, chaired by Axel Wenblad, has the legal and operative responsibility for the Foundations activities.
The secretary general is responsible for the offices operations and the running of the office. There are about 70 full-time employees working at the office located at Ulriksdal Palace, 10 km north of central Stockholm.
Given that WWF runs its activities primarily through donated money, WWF can always act entirely freely and does not have to take any other consideration than what is best for Nature. WWF can therefore always work for Nature!